“Editorial Use Only” content is not cleared for commercial use. There are no exceptions to this restriction, so even religious, educational  and nonprofit organizations must respect this important guidance. 

An editorial use is generally defined as use made for descriptive or illustrative purposes in a context that is newsworthy or of human interest.
Some common ways to permissibly use editorial content include:

  • news articles, archives, and publications
  • documentaries
  • nonfiction books
  • public-service content

Unacceptable Uses of Editorial Content

If you aren't sure whether your project falls under the acceptable uses for editorial content, you can compare it to this list of areas that are not approved for Editorial Use content:

  • promotional articles and graphics (including “advertorials”) 
  • commercial productions 
  • product packaging 
  • advertising
  • merchandise
  • social media campaigns